Lawyers frequently tell me that while they put out the work to write and manage a blog, they find it difficult to get more subscribers. I have composed a checklist of several ideas that with just a small amount of effort, will help to give extra exposure to your blog.
1. Distribute your blog to relevant blog directories. Although this should appear to be obvious, I am shocked at how many law firms fail to actually do this. Posting your firm's blog to directories can help to provide people looking for your blog content the opportunity to find it. Simply perform a search for "Legal Blog Directories" and get started submitting.
2. Make use of Twitter to send out your legal blog content. The significant thing about Twitter is that like-minded folks can discover one another and discuss thoughts and articles around the web. You can implement a service, for instance twitterfeed, to automatically send out your posts as you publish them to your site.
3. LinkedIn Groups and Facebook. Spreading your content and thoughts with fellow law firms and group members via LinkedIn and Facebook is a very good means to gain extra exposure. Begin by becoming a member of appropriate LinkedIn groups. Discuss your articles with the LinkedIn groups. If you generate useful content, individuals will visit to read and subscribe.
4. Comment on other Attorney's blawgs. The very character of blogging lends itself to interacting and dialogue. Take some time to look over other interesting blog posts and comment, sharing your thoughts. DO NOT SPAM. The point of this activity is to engage yourself in the blawg community and join in the discussion, not spam others.
5. Use social bookmarking sites to submit your best blog posts. Uploading a beneficial post to sites such as Digg, Stumbleupon, Reddit, and Delicious will push readers to your blawg. If others like what you wrote, they will "vote" for it. This can provide new eyeballs to your posts.
1. Distribute your blog to relevant blog directories. Although this should appear to be obvious, I am shocked at how many law firms fail to actually do this. Posting your firm's blog to directories can help to provide people looking for your blog content the opportunity to find it. Simply perform a search for "Legal Blog Directories" and get started submitting.
2. Make use of Twitter to send out your legal blog content. The significant thing about Twitter is that like-minded folks can discover one another and discuss thoughts and articles around the web. You can implement a service, for instance twitterfeed, to automatically send out your posts as you publish them to your site.
3. LinkedIn Groups and Facebook. Spreading your content and thoughts with fellow law firms and group members via LinkedIn and Facebook is a very good means to gain extra exposure. Begin by becoming a member of appropriate LinkedIn groups. Discuss your articles with the LinkedIn groups. If you generate useful content, individuals will visit to read and subscribe.
4. Comment on other Attorney's blawgs. The very character of blogging lends itself to interacting and dialogue. Take some time to look over other interesting blog posts and comment, sharing your thoughts. DO NOT SPAM. The point of this activity is to engage yourself in the blawg community and join in the discussion, not spam others.
5. Use social bookmarking sites to submit your best blog posts. Uploading a beneficial post to sites such as Digg, Stumbleupon, Reddit, and Delicious will push readers to your blawg. If others like what you wrote, they will "vote" for it. This can provide new eyeballs to your posts.
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